If a company recognizes and encourages its VALUE-ADDED and communicates it consistently internally (i.e. to its employees) and externally (i.e. to its customers and partners), this leads to:

  •     a clearer positioning in the market
  •     increased recognition of its brand
  •     a stronger differentiation from its competitors
  •     a lower price sensitivity of its products
  •     better enforceability of price changes
  •     a higher appreciation by its customers
  •     more stable partnerships with customers and suppliers
  •     simpler and more interesting sales talks with a higher success or completion rate
  • a performance-enhancing motivation for his employees
  • increased attractiveness as an employer

    and thus ultimately to higher growth and profitability!