If a company recognizes and encourages its VALUE-ADDED and communicates it consistently internally (i.e. to its employees) and externally (i.e. to its customers and partners), this leads to:
- a clearer positioning in the market
- increased recognition of its brand
- a stronger differentiation from its competitors
- a lower price sensitivity of its products
- better enforceability of price changes
- a higher appreciation by its customers
- more stable partnerships with customers and suppliers
- simpler and more interesting sales talks with a higher success or completion rate
- a performance-enhancing motivation for his employees
- increased attractiveness as an employer
and thus ultimately to higher growth and profitability!